27 Jun 2010

The “Tuscan dream”. Are people’s expectations realistic?

Lavender and Olive Groves

A few weeks ago, I was contacted by a Canadian TV crew that is coming to Tuscany to film a documentary.  They are interested in lavender and olive groves in our area. I was thrilled that they had contacted me because I see this as a great opportunity to give our area a bit of visibility and to show that Tuscany is not synonymous with the area of Siena and Florence.

So I’ve been working with them and with some local farms to define the schedule of their brief visit. It takes a lot of work to find the best way to fit their schedule (they only have 4 hours) and choose what to include and what to exclude. When a destination is your home, you want for people to see everything and possibly appreciate it as much as you do, but of course, I do understand that this is not possible.

My task is to plan a visit to a lavender farm, to an olive oil producer’s farm and to arrange for activities that can exemplify what the locals do with lavender and how olive oil is produced. It is a cool thing, but it is also a great responsibility because I am not sure what sort of expectations they come with…

Olive groves are not a problem: the Upper Maremma is famous for its olive oil and in my village area in particular, olive groves are the main source of income. The local olive press is renowned and appreciated and there are several excellent producers which make and sell excellent quality olive oil.

Lavender, though, for some reason is something that people expect to find everywhere in Tuscany, but the way lavender is used here is nothing like what you would find in Provence, in France. People use it in their gardens, as a decorative plant, but very few farms grow lavender extensively these days. For this reason, when our guests ask us where they can find a lavender farm to visit we always try to explain that there are a few local producers but they will not see the large fields they might have imagined. Who knows what these Canadian documentarists expect to find…

Anyway, today we went to talk with the local producers to see the fields and decide what we will do. They were very nice and helpful. The fields will be in blossom when the Canadians arrive so they should be very pretty. They will be shown how lavender body cream, oil, soap and other products are made. These farmers still use the same instruments that people used many years ago, when lavender was used to scent laundry and for personal hygiene. That’s because lavender is not in high demand and for this reason the products are still handcrafted for the most part.

I guess this is the main reason to visit a lavender farm in Tuscany: a perfect opportunity to see how small, local farms process lavender in the same way as our ancestors did centuries ago. And of course, because it is the perfect excuse to spend a few hours in the beautiful countryside!


  1. Nice article, with some lovely photographs.

  2. I love lavender. I don’t have any at my home in Lunigiana (although I did recently take cuttings from a neighbour and they are looking good), but I do have lavender all up my driveway in the UK. It self-seeds in the gravel and I have a whole nursery of small plants that I give to friends!

  3. Thank you for your comments! I love lavender too! I just hope this is what they expect!

  4. nice article. would u like to tell me the address to see lavender field in Tuscany?
    I’m going to have vacation there next year. waiting 4 ur reply.

    • It depends on the area you are going to be. Tuscany is a big place. 🙂

      • Hi! I loved your article and photos! My family and I are visiting Italy this coming June 2nd to 3rd week. May I ask, in what city is this lavender field located in Italy and when did you go there? Thank you! =)

        • Lavender is not really a Tuscany thing. It’s mostly for gardens, with few exceptions. It is in bloom at the end of June and in July. If you want to see some lavender, Monteriggioni has a staircase leading into the town that is all bordered with lavender and it’s gorgeous. Two of the farms mentioned in this articles are not growing lavender anymore. There is only one lavender farm left in the area to my knowledge.

  5. I have a useless olive grove in Casoli, Camaiore….have been thinking of cutting down or taking out the trees and planting lavanda ……I need information and advice from planting to marketing….lavender seems to thrive on the mountain
    I am returning to Italy 1-2 April.
    I’d be most grateful for any help.
    Thank you

    • what is exactly a useless olive grove? There is no lavender field that will ever give you more than an olive grove I think. But I am no expert.

  6. what is the season of growth of the lavendar fields
    thank you


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