it did not match my vision of Tuscany, and the kind of aesthetics I look for when I travel.

Maybe they’ve got their reasons, they want to show ALSO a different view.

ho trovato perfetto il post e ti chiedo la possibilità di proporlo sul mio blog di critica costruttiva al turismo, naturalmente a tuo nome.
In attesa di una tua gradita approvazione, ti invio i miei migliori complimenti.
Buona Pasqua

How bad is that?

Besides, there are many other interesting comments on the Slow Travel forum. I hope who’s in charge will think about it.

What is odd is that not many people are aware just how badly Italy promotes itself.

Marco Ferrari of the newly set up Imagine Communications told me that there has has been no coordinated approach to tourism promotion in Italy for the last 15 years! Incredible, isn’t it?

A student of mine at the business school where I work did a thesis on how France marketed itself -mainly because she could not understand why more people went to France than to Italy. Basically, France knows how to market itself, while Italy does not.

Coordination helps, but Italy is not famous for this…

Hope your post wakes a few people up. About time.

Best,

Alex – I have also written a little on this subject: http://www.blogfromitaly.com/rusting-italian-tourism/

I would like to leave a link to all the interesting comments that the participants in the Slow Travel Forum left on the topic discussed in my article.

Thank you all!

Alessandra, it’s probably more a matter of “sentire” than reason. I admire you for going through all the fuss. I have all the books looking at me from a shelf but just can’t get around to studying most of that stuff.

Because I don’t NEED it. I don’t think that to organize stuff like the stuff I would like to organize, 3 time a year or a 100, you need more than to be regular (be in some sort of list, have a vat number and use it) and to have an insurance. Sorry. I don’t need biglietteria aerea, I would need a lawyer and an accountant anyway, I don’t want to know the Amazon’s geography to send people on a wine tour in the Chianti area.

To be a teacher you study what you need and take an exam (and yet most people who teach in schools are not “abilitati”) but on the stuff you actually NEED: your subject and some general pedagogical stuff.

I think a course with mandatory attendance would be more than enough for most stuff people needs to do. Checking the “furbi”, that is not our responsibility. But the fear of the furbi should not damage everybody. That’s what I think, my very personal opinion.

Clearly the state thinks differently because instead of liberalizing they create always new restrictions.

And once again I would like to underline that I totally respect and admire the people who, like you, take the time and effort (an enormous one) to study and take the exam. Maybe sooner or later I’ll do the same!